Website Design and Copywriting Project: AD Design

AD Design, a North West-based residential architecture consultancy, approached Green Man Marketing looking for a complete website redesign. The company, led by Andrew, offers a personal, hands-on approach to architectural practice with over two decades of experience in the industry.

Andrew had been struggling with his old website, which had become outdated and was no longer generating the engagement or enquiries he needed. He was looking for a modern, professional online presence that would showcase his portfolio and attract both homeowners and developers.

The Challenge

Andrew’s previous website had low traffic and poor performance across search engines. It also lacked the professional edge needed to reflect his high-quality architectural work. The site wasn’t user-friendly on mobile devices, and its structure didn’t guide visitors effectively towards enquiring.

Having been recommended to Green Man Marketing by an existing client whose website we had recently launched, Andrew reached out to us for help. His goal was to create a smart, modern website that clearly presented his services and recent projects while encouraging visitors to get in touch for consultations.

Our Approach

After an initial consultation call to understand Andrew’s business, his audience, and the challenges he faced, we developed a clear plan for the new AD Design website. This included a full redesign, a new sitemap, and professionally written copy to help boost SEO performance and user engagement.

Andrew placed complete trust in our creative process, allowing us to get to work straight away without the need for pre-approval mock-ups. This confidence meant we could move efficiently from concept to build, ensuring a smooth process from start to finish.

The website we designed for AD Design includes:

• A clean, professional homepage introducing the company and its ethos

• An About page outlining Andrew’s experience and approach

• Dedicated pages for Developers and Homeowners, each tailored to their specific needs and expectations

• A detailed Portfolio section showcasing recent residential projects, including rear extensions, whole-house renovations, and single and two-storey extensions

• A Contact page with an integrated enquiry form and clear calls to action for booking free consultations

• Fully responsive design for seamless performance on desktop, tablet, and mobile devices

We also provided our copywriting service, ensuring all website content was professional, well-structured, and optimised for search engines. This allowed Andrew to focus on his business while we handled the messaging, tone, and keyword placement.

Results

The finished website now perfectly reflects AD Design’s professionalism, quality, and expertise. It not only showcases Andrew’s impressive portfolio but also delivers consistent, high-quality enquiries from both developers and homeowners.

Since launch, Andrew has received excellent feedback from clients and contacts who have praised the site’s look, structure, and ease of use. Most importantly, the website now performs effectively as a lead generation tool, doing exactly what the previous version could not.

Andrew said:

"I’m absolutely over the moon with the website Green Man Marketing created for AD Design. The whole process was seamless from start to finish. The team understood exactly what I needed, and the results have been brilliant. I’ve already started receiving regular enquiries from both developers and homeowners. The design looks professional, it’s easy to use, and the copy perfectly captures what my business is all about. I couldn’t be happier."

Why It Worked

By taking the time to understand Andrew’s goals and his target audience, Green Man Marketing was able to create a website that not only looks great but works hard behind the scenes, too. With improved SEO, faster load times, and a more strategic user journey, the new AD Design website now delivers measurable results and a strong return on investment.

Take a look at what we created at www.ad-design.co.uk

The combination of professional design, optimised copy, and a client-focused process is what sets Green Man Marketing apart. This project demonstrates how we help local businesses across Lancashire and the North West transform their online presence into powerful marketing tools that drive real results.

Get in Touch

If your business website is outdated or underperforming, Green Man Marketing can help. We design and build modern, responsive websites that not only look professional but also attract and convert the right audience.

Email: info@greenmanmarketing.co.uk

Phone: 01257 834 586