Premium Welcome Pack Design & Printing For David Lloyd Clubs
- Harry Longworth
- 2 hours ago
- 3 min read
Creating A Luxury Member Welcome Pack That Enhances The Customer Experience
At Green Man Marketing, we specialise in brochure design and printing, booklet printing, and premium marketing materials for businesses across Lancashire and the UK. When David Lloyd Clubs approached us to create a high-quality welcome pack for new members, the objective was clear: produce a premium booklet that reflected the David Lloyd brand while answering the questions members ask most often after joining.
The result is a stunning 28-page square stapled brochure, professionally designed and printed to an exceptional specification, helping new members settle into the club with confidence while reducing the number of routine enquiries received by the reception team.
The Brief
During the membership sales process, the team at David Lloyd Clubs noticed a common trend. Following club tours and sign-ups, many new members were returning to reception with similar questions about getting started and making the most of their membership.
Rather than relying on multiple conversations or printed handouts, they wanted a single, professionally produced welcome guide that members could take home and refer back to whenever needed.
Most importantly, it had to feel unmistakably David Lloyd. Premium, informative, beautifully designed, and built to last.
Our Solution
Working closely with the David Lloyd team, we created a bespoke welcome booklet that guides new members through every stage of their membership journey.
The brochure includes information covering:
Redeeming Kickstart sessions
Membership benefits
Using the David Lloyd Clubs app
Guest passes
The crèche
Parking permits
Sports and activities
Swimming lessons and Swim Stars
The Clubroom
Frequently asked questions
And much more
Every page was carefully considered to make the information easy to follow, visually engaging, and consistent with the premium David Lloyd brand.
Premium Print That Reflects A Premium Brand
A luxury brand deserves luxury print.
To achieve the finish David Lloyd Clubs were looking for, the brochures were produced on a premium paper stock with a Spot UV finish applied to selected areas of the cover, creating a striking contrast between matt and gloss surfaces. The result is an elegant, tactile brochure that immediately creates a fantastic first impression.
Combined with vibrant colour reproduction, crisp imagery, and professional finishing, the booklet perfectly complements the high-end experience members expect from one of the UK's leading health and wellness clubs.
The Results
The welcome packs have already been exceptionally well received by both the David Lloyd team and their newest members.
Not only do they provide a valuable point of reference long after joining, but they also help answer common questions before members need to ask, creating a smoother customer journey and freeing up valuable time for the reception team.
From the initial concept through to design, proofing, print production, and delivery, the entire project was managed in-house by Green Man Marketing, ensuring a straightforward, efficient, and enjoyable experience from start to finish.
Looking For Premium Brochure Design & Printing?
Whether you're creating welcome packs, company brochures, product catalogues, prospectuses, magazines, or information booklets, Green Man Marketing delivers high-quality graphic design and professional printing that leaves a lasting impression.
From small businesses and schools to national brands, we help organisations create printed marketing materials that not only look outstanding but also serve a genuine purpose.
If you're looking for brochure design in Lancashire, premium booklet printing, or a trusted creative agency that can manage everything from concept through to delivery, we'd love to hear about your next project.
Email: info@greenmanmarketing.co.uk
Phone: 01257 834 586
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