Complete Branding and Website Design: Deakin’s Group

Deakin’s Group, based in Chorley, Lancashire, offers high-quality facilities management and maintenance services and is renowned for its expertise in plumbing, heating, and electrical services across the North West.

Having previously worked with the group on individual sectors of their business, they approached Green Man Marketing to help create a complete company identity from the groun

d up, including branding, logo design, website, and social media setup.

The Challenge

The key challenge was developing a strong, recognisable brand that reflected the family values at the heart of Deakin’s Group. They wanted a partner who could deliver a professional, cost-effective solution within a timeframe that suited them, while ensuring every aspect, from logo to website, was cohesive and representative of their business.

Our Approach

Green Man Marketing worked closely with the Deakin’s Group team from the very beginning, holding multiple meetings to understand the company, its values, and what it wanted to achieve. Our approach included:

• Logo and Branding Design: We started by creating a distinctive logo, combining the key colours of the business (blue for plumbing and heating, red for electrical) to create a strong, recognisable purple brand. Once approved, we developed a complete branding pack to ensure consistency across all communications, signage, and vehicles.

• Website Design: The website was built in stages, with regular proofs and revisions shared with the client to ensure their feedback shaped the outcome. The result is a user-friendly website that effectively communicates the company’s services, values, and professionalism.

• Social Media Setup: Green Man Marketing also helped establish the company’s social media presence, ensuring the branding was consistent across all channels.

Throughout the project, communication was key. The client’s feedback was incorporated at every stage, resulting in a solution that perfectly matched their expectations.

Results

The project delivered immediate and long-term benefits:

• Comprehensive Branding: The client went from having no formal brand to a fully cohesive identity used across vans, banners, signage, and digital platforms.

• User-Friendly Website: The website generates regular enquiries, provides clear information for customers, and reflects the company’s professionalism and family values, be sure to take a look at this at www.deakinsgroup.co.uk

• Cost and Time Savings: Working with Green Man Marketing ensured an efficient, cost-effective project, giving the client peace of mind and allowing them to focus on their business.

• Positive Reception: Staff and customers alike have responded positively, with the brand and website enhancing the company’s visibility and reputation in the North West.

Alec, on behalf of Deakin’s Group, said:

"Working with Green Man Marketing has been fantastic. Their attention to detail, clear communication, and speed of delivery have been exceptional. From our logo and branding to the website, everything has been handled professionally and exactly as we wanted. We couldn’t be happier with the results and will continue working with Harry and the Green Man Marketing team for many years to come without any hesitation.”

This project demonstrates Green Man Marketing’s ability to take a brand from concept to completion, tailoring every step to the client’s needs.

• Expertise in creating strong, recognisable branding.

• High-quality, user-friendly website design.

• Collaborative, attentive project management.

• A focus on long-term relationships with our clients, supporting them as their business grows.

The images which you can see include the logo, website visuals, and examples from the branding pack, showcasing the full spectrum of work delivered as well as how the branding has been used by the team on their uniforms and business signage.

We would like to thank Alec and the Deakin’s Group team for choosing to work with Green Man Marketing. It has been a pleasure working with you on this project, and we can’t wait to see your family-run brand grow from strength to strength. If you’re a school or organisation in the North West that’s looking for trusted facilities maintenance, management, fire and security services, be sure to take a look at how Deakin’s Group can help you.

Get in Touch

If you have an idea for a brand or are ready to develop a website for your business, Green Man Marketing can help.

We’re here to listen, advise, and deliver solutions tailored to your needs.

Email: info@greenmanmarketing.co.uk

Phone: 01257 834 586