Logo Redesign and Kids’ Activity Worksheets: Papa Luigi's Restaurants

Papa Luigi's Restaurants, with locations in Euxton and Wigan, are popular destinations for Italian cuisine across the North West. Having worked with the client on previous campaigns, they approached Green Man Marketing to create a scalable version of their logo and, later, a fun kids’ activity worksheet to enhance the dining experience.

The Challenge

The client needed a high-resolution, scalable version of their logo to use for large-format signage, digital platforms, and social media. Without this, any enlargement of their existing logo risked becoming blurred or pixelated, limiting marketing opportunities and branding consistency.

Additionally, they wanted to create an engaging experience for young diners. The aim was to provide a branded activity worksheet featuring colouring exercises, word searches, and fun illustrations that could be completed while waiting for meals and taken home as a souvenir.

Our Approach

Green Man Marketing provided tailored graphic design and printing services to meet these requirements.

For the logo redesign, we redrew the Papa Luigi's logo exactly as it was, maintaining the original colours, proportions, and design details, creating a versatile, scalable version suitable for all uses. The client received a complete set of file formats, including vector and high-resolution images, to ensure consistent quality across all future applications.

For the kids’ activity worksheet, we used the updated branding to create a playful, interactive design. Children could colour in the Leaning Tower of Pisa, the Italian flag, and complete themed word searches. The worksheet was designed on crayon-friendly paper stock and produced using Adobe InDesign, providing a high-quality, durable product that enhances the customer experience.

Results

The project delivered immediate and ongoing benefits:

• The logo can now be used at any size for signage, banners, printed materials, and digital platforms without loss of quality.

• The kids’ worksheets have been extremely popular, leading to multiple reorders as families enjoy them with each visit.

• The refreshed branding ensures all printed and digital materials are consistent, professional, and engaging.

• By providing ready-to-use design files, the client saved time and money when producing materials for both locations.

• Overall, the updates have strengthened brand recognition and enhanced the experience for both staff and customers.

Julia, on behalf of Papa Luigi's Restaurants, said:

"Green Man Marketing made the entire process effortless. The new logo looks perfect at any size, and the kids’ activity worksheets have been a real hit with our diners. The team’s attention to detail, speed, and creativity have been exceptional. We couldn’t be happier with the results; it’s made a real difference for both our staff and our customers."

Why It Worked

This project highlights Green Man Marketing’s ability to provide high-quality graphic design solutions that retain brand integrity, enhance customer engagement, and combine creative design with practical results. The combination of logo redesign and a branded kids’ activity worksheet demonstrates how our services can support both marketing and operational needs for businesses in the hospitality sector.

We would like to thank Julia and the Papa Luigi’s team for choosing to work with Green Man Marketing. It has been a pleasure working with you on this project.

Get in Touch

If you need professional branding, graphic design, or printing services for your business, Green Man Marketing can help. We work with clients from initial concept through to production and ongoing support.

Email: info@greenmanmarketing.co.uk

Phone: 01257 834 586