Prospectus Design & Printing For Southlands High School
A complete prospectus redesign, from creative concept through to high-quality print.
Following our successful work printing the Southlands High School prospectus the previous year, the team at Southlands returned to Green Man Marketing with a new brief: completely rethink, redesign and print their school prospectus ready
for the next admissions cycle.
Based in Chorley, Lancashire, Southlands High School is part of Mosaic Learning Trust and provides education for students aged 11 to 16. With the school's prospectus playing an important role in introducing Southlands to prospective students and their parents, the team wanted something that felt more personal, more engaging and more representative of the school itself.
This time, they gave Green Man Marketing full creative freedom to develop a completely new look and feel while keeping the values and identity of Southlands at the heart of every page.
A Fresh Approach to School Prospectus Design
The previous prospectus had been designed internally by the Southlands team before we handled the printing. While it had served its purpose, the opportunity to completely overhaul the design meant we could look at how the prospectus could work harder as a marketing tool for the school.
We aimed to create much more t
han a printed information booklet. We wanted to produce a school prospectus that would immediately capture attention, communicate the personality of Southlands High School and give prospective students and parents a genuine feel for what life at the school is like.
The result was a stunning landscape A4 prospectus, professionally designed and printed to an extremely high specification.
Every aspect of the design was considered, from the page layouts and typography through to the positioning of imagery, student quotes and key information. The finished publication feels modern, professional and highly personal to Southlands.
Bringing Southlands High School to Life
One of the most important aspects of the new prospectus was ensuring that it genuinely represented the school. Rather than relying on generic stock photography, the prospectus features imagery of Southlands itself, along with its staff and students. This gives prospective families an authentic insight into the school environment and helps bring the pages to life.
The prospectus also features an introduction from the Headteacher, alongside carefully structured information about the school, its curriculum, learning objectives and the wider student experience. We also incorporated a selection of quotes throughout the prospectus, including feedback and comments from existing students and references to Ofsted, helping to provide prospective parents with different perspectives on the school. The result is a prospectus that doesn't simply tell families about Southlands; it gives them a much better sense of the people, environment and educational experience behind the school.
From Information to a Professional School Prospectus
The Southlands team supplied us with a wealth of information about the school, which we then helped transform into clear, engaging and appropriately structured content for the prospectus. This involved carefully considering how information should be presented across the publication so that parents could easily find the details they were looking for without the prospectus becoming overwhelming.
Combining professional graphic design, content formatting, school photography and high-quality printing allowed us to create a finished publication that was both visually impressive and genuinely useful. This is where our experience in school prospectus design and printing really comes into its own. We understand that a prospectus needs to look fantastic, but it also needs to communicate a huge amount of information clearly while reflecting the individual character of the school.
A Simple, Seamless Design Process
From the outset, we wanted the process to be as straightforward as possible for the Southlands team. We established one clear line of communication throughout the project, meaning feedback, revisions and approvals could all be managed efficiently without information becoming lost between different people.
With a firm deadline in place for Southlands' September open day, the project was carefully planned around the date the prospectuses needed to be in the school's hands. Our team worked through the design, revisions and final production with that deadline firmly in mind, before arranging delivery directly to Southlands several days ahead of the event. This meant the school had one less thing to worry about in the run-up to its open day, with the finished prospectuses ready to hand to prospective students and their parents.
High-Quality Prospectus Printing
Once the design was approved, we moved into the printing stage, producing the prospectus to an extremely high specification. The finished landscape A4 brochure has a premium feel that reflects the quality and professionalism of Southlands High School. High-quality school printing is particularly important for prospectuses because these publications are often one of the first physical impressions a prospective family receives from a school.
The finished prospectus has already received considerable praise from the Southlands team, staff, prospective students and parents who have had the opportunity to see a copy. For us, this is exactly what a successful school prospectus should achieve: it should be something that the school is proud to hand out and something that parents are happy to take away and refer back to.
The Result...
The response to the finished prospectus has been fantastic. Southlands High School has a completely refreshed prospectus that better reflects its values, its people and its ambitions, while providing prospective students and parents with a polished and informative introduction to the school.
The combination of bespoke school prospectus design, authentic school photography, carefully structured content and high-quality prospectus printing has created a publication that feels genuinely unique to Southlands. Most importantly, the project has strengthened an already positive relationship between Southlands High School and Green Man Marketing. Having previously worked with the team on their printing, we were delighted to be trusted with the complete creative process this time around, and we're already looking forward to the other projects we have planned together.
More Than Just Prospectus Design
This project is a great example of what Green Man Marketing can provide for schools, academies and education organisations.
We don't believe schools should have to coordinate multiple suppliers for their marketing materials when everything can be brought together under one roof.
From school prospectus design and printing through to school photography, graphic design, website design, signage, brochures, banners, leaflets and other printed school marketing materials, our team can help create a consistent and professional identity across every touchpoint.
We can work from an existing design or take complete creative control, depending on what the school needs.
If you already have your prospectus designed and simply need a reliable school printing service, we can help. If you have the information but need someone to turn it into a professional prospectus from scratch, we can do that too.
And if your school needs fresh photography to accompany a new prospectus, website or wider marketing campaign, our professional school photography service can capture authentic images of your pupils, staff, facilities and school environment, creating imagery that is genuinely yours rather than relying on stock photography.
Looking for School Prospectus Design and Printing?
If you're a school, academy or Multi-Academy Trust looking for a new prospectus, we'd love to talk to you.
Whether you're looking for school prospectus design in Lancashire, professional prospectus printing in Chorley, a complete design-and-print service or support with photography and other school marketing materials, Green Man Marketing can take care of the project from start to finish.
We work with schools and organisations locally across Lancashire and the North West, as well as providing printing and creative services for clients across the UK.
If your school has an open day coming up, you're preparing for a new admissions cycle or simply feel that your current prospectus no longer reflects the quality and personality of your school, let's have a conversation.
We're ready to listen to what you're looking to achieve, offer advice and create something your school can be genuinely proud of.
Email: info@greenmanmarketing.co.uk
Phone: 01257 834 586
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