Professional Logo Redesign & Print-Ready Branding Solutions For A Leading Lancashire Catering Business

Scrumpy Pig, a popular outside catering and hog roast business operating across Lancashire and the North West, approached Green Man Marketing to resolve issues with their existing logo files. They needed a fully scalable, professional version of their branding that could be used across large-format print, signage, digital platforms, and event equipment. We worked closely with the team to recreate and enhance their logo, ensuring it was fit for purpose across all marketing applications while retaining the identity customers already recognised and loved.

The Challenge

Scrumpy Pig, a well-established outside catering and hog roast business operating across Lancashire and the North West, approached Green Man Marketing with a key branding issue. Owner Richard needed a high-quality, scalable version of his existing logo that could be used across a wide range of printed and large-format products.

His original logo file was not suitable for enlargement and was primarily supplied as a low-resolution design contained within a brown banner-style background. This created limitations when producing professional branded materials such as gazebos, canopies, vehicle graphics, signage, menus, and promotional merchandise.

Without a scalable vector version of the logo, any enlargement risked pixelation, loss of quality, and inconsistency across marketing materials. Richard also required flexibility in how the logo could be used across different backgrounds and formats, particularly for events, weddings, and outdoor catering setups.

The Original Logo vs The New One

The original Scrumpy Pig logo was supplied as a low-resolution design set within a brown banner style layout, which caused limitations when scaling for large-format print and signage. When enlarged, the artwork risked becoming pixelated and lacked the flexibility required for modern marketing use. In contrast, the new version has been fully redrawn as a clean, scalable vector file, allowing it to be used at any size without loss of quality. The updated design also includes multiple colour variations, giving the brand far greater versatility across light and dark backgrounds, digital platforms, and printed materials.

Our Approach

Green Man Marketing provided a full logo redesign and vectorisation service, carefully redrawing the Scrumpy Pig logo to ensure complete accuracy while significantly improving its usability across all marketing channels.

The design team recreated the logo from scratch, maintaining the original identity, colour palette, and brand character while transforming it into a fully scalable vector format. This ensured the logo could now be used at any size without loss of quality, from small social media graphics through to large printed gazebos and event signage.

During the project, Richard requested additional flexibility within the design. We developed multiple colour variations of the logo, allowing it to be used effectively across both light and dark backgrounds. This ensured maximum versatility across print, digital, and promotional applications.

All final artwork was supplied in a complete professional file set, including vector formats and high-resolution print-ready files, ensuring Scrumpy Pig can now use its branding consistently across all future marketing activity.

Please note: any mock-ups or product imagery shown within this case study are for illustrative purposes only.

Results

The completed project delivered immediate and long-term branding benefits for Scrumpy Pig:

• The logo is now fully scalable and suitable for large-format printing, signage, and digital use without any quality loss.

• The introduction of multiple colour variations has improved brand flexibility across different applications and backgrounds.

• Scrumpy Pig now has a consistent, professional visual identity across all marketing materials and customer touchpoints.

• The new artwork files have removed previous limitations, making it easier and more cost-effective to produce branded items for events and catering setups.

This has significantly strengthened Scrumpy Pig’s overall brand presence, supporting their continued growth across weddings, private events, festivals, and outside catering contracts throughout Lancashire.

Why It Worked

This project highlights Green Man Marketing’s expertise in logo redesign, vectorisation, and professional brand development for businesses across the hospitality and catering industry.

By combining creative design with technical precision, we ensure every client receives a logo that is not only visually strong but also practical for real-world use across print, signage, merchandise, and digital platforms.

Whether it is creating a brand from scratch or adapting and modernising an existing identity, our goal is always the same: to deliver high-quality, consistent, and scalable branding solutions that help businesses stand out.

We would like to thank Richard and the Scrumpy Pig team for choosing to work with Green Man Marketing. It has been a pleasure supporting the growth of such a well-loved local catering business.

Get in Touch

If you need professional logo design, branding support, graphic design, or print-ready artwork, Green Man Marketing can help.

We work with businesses across Lancashire and the North West to deliver everything from logo creation and rebranding to full marketing and print solutions, including flyers, leaflets, banners, signage, menus, and more.

Email: info@greenmanmarketing.co.uk

Phone: 01257 834 586